A moon shot is a project that tries to take what exists right now and improve it by 10X.
This is why Google is doing Google Fiber with 1 gigabit Internet speeds, which is more than 10X faster than a standard Internet connection, with a better customer service experience
It's an ambitious company working on ambitious projects.
Which is why it should quit pussyfooting around with the TV market, and just build its own full-blown television and integrate it with Google Fiber.
Google has the money, the audacity, and the software talent to shake up the TV business.
Right now, the company's journey into the TV market has hints of exciting innovation, but ultimately comes up short of hitting that 10X moon shot goal.
The Wall Street Journal reports Google demoed a new Google TV box at the Consumer Electronics Show to people behind closed doors. The new box was similar to an Apple TV or a Roku, but it had motion tracking and a camera.
Both of these are fine, but they're basically more of the same. They're certainly not 10X above what's currently on the market.
A Google television could be 10X what's on the market.
To make sure it's 10X what's on the market, Google should only sell its television in markets that have Google Fiber because markets with Google Fiber also have pay-TV services. This would allow Google to have complete control over the TV experience.
Google could partner with a hardware maker to build a 50-55-inch TV, just like it partners with Asus to build the Nexus 7.
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