STORY HIGHLIGHTS
- Google releases a revamped Zagat site and apps on Monday
- This is the first time Zagat reviews can be accessed free and without registration
- Zagat scores restaurants, nightlife, stores and points of interest on a scale of one to 30
- The apps and site will only cover nine cities to start but more are coming soon
Until now, Zagat required
people to login to access the reviews. With this overhaul, Google is
making Zagat content free and accessible to everyone without having to
sign up.
Google purchased the
restaurant-review company in 2011 and added its database of reviews to
existing Google services like Google Maps and Google Plus in 2012.
Zagat ratings score
dining, hotel and other entertainment venues on a scale of one to 30.
They haven't replaced Google's own Yelp-like scoring system, which
assigns locations a one- to five-star rating based on user reviews in
Google Plus. Those scores currently show up in Google.com search
results.
Zagat competes with other
review databases such as Yelp and Foursquare. Unlike those
crowd-sourced rankings, Zagat still relies on a slightly older,
less-freewheeling model. It collects information about the places it
rates using surveys and then tallies the results for the final scores.
The new Zagat has four
categories of content. There are listings for individual places that
bear the familiar one-paragraph summary and ratings for food, decor,
service and an average cost. There is also original content put together
by local editors in the form of lists, blog posts (called "Buzz") and
videos.
The revamped Zagat site and apps only cover restaurants and nightlife in nine cities to start, but Google says
it will add 50 locations in the coming months. It also plans to add in
results for other types of destinations, including stores, hotels and
places of interest.
For now, anyone living in
or visiting Austin, Boston, Chicago, London, Los Angeles, New York,
Philadelphia, San Francisco or Washington can use the tools to choose an
adventure.
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